Classification Of Retailers
Burberry.com
Burberry is a Private Limited, however they are also found in out of town retail parks or in town high streets depending on the region.
Burberry is classed as a Large business enabling them to employ 10.2 thousand employees.
Their turnover for Burberry is on a average £1.5 BILLION, this because the items that they sell are classed as luxury items and they are also high in demand due to the fact their target audeince ranges.
Burberry is a Non food
Burberry follows the Premium pricing policy seeing as they have products that is high in demand.
They have a range of merchandise , such as luxury apparel and accessories.
Burberry has so many different methods of customer contact, a few examples are social media ,exhibitions, face to face, Email, Website letters and through phones.
they are mainly locates out of town retail parks, for example bicester village, most luxury brands are based because they are open for all different types of target audiences.
Palace Skateboards LTD
•Ownership – Limited liability company: Private Limited Company. This means that Palace do not share their financial information publicly.
Palace skateboards LTD Independent retailer meaning it is owned by an individual.
they are a small business seeing as they have 50 or less emplyees. They are located in one part of London, so if you don't go to the store the only other way is online.
Palace Skateboards LTD turnover is £6.5 million or less.
They dont sell food making them a non-food store , however they have a range of merchandise such as Menswear, accessories and skate boards.
Their Pricing Policy is Premium.
The method of customer contact they use is through Social media, face to face and online store.