Craftours Lifestyles Magazine Volume 1 | Page 15

Some things happen overnight, but for most artists that is not the way it really happens. Years of devotion, scrapped projects, money lost and a host of other issues have plagued artists since time began!! So today if a project, idea or connection didn’t work, put it on the back burner and move on. Learning to let go as an artist might be the hardest part of being an artist. We want our ideas to work, we want our pieces to be loved as much as we love them and some day they will be, it’s just not today! Just because it’s not accepted today, doesn’t mean it won’t be accepted tomorrow, next week or ten years from now. But it’s still your idea, and no one can take that away from you! We’re not all gifted with knowing the right people at the right time. It is important to network and commit to understanding your craft better. It may take years to really progress in this area. A person can let their work speak for itself, if you’re really talented. But for most of us, we need to take a few extra steps to win that approval. The first step is overcoming the fear of rejection! As artists one would hope that we have the sensibility to appreciate the time and effort that goes into such creations, but the larger community of potential purchasers may not always feel that way about our work. The only way to know for sure is to put it out there for all to see! We will only be holding ourselves back, if we can’t accept some criticism along the way! Send photos of your work to the magazines, buy some booth space at the local markets, tell your friends and family about your hobby, and live your crafting life as if you’ve already made it! What have you got to lose, every attempt to make your craft more visible has the potential for more opportunity. Many of you have seen this same scenario, you go to a market or show and see 5 vendors with similar items for sale, you look at each booth, you don’t see much different from the next, but one table across the room has the same items, but has a lot of business that day! WHY? Because of the passion that person puts out there, the willingness to put it all on the line! Lights, camera, action! This person came to the show today with the intent on going home with nothing and contracts for more! Use your creative skill to master the art of sales; this is the key to promoting your work! Show people the fine details, include pictures of the process, and give a history of the pattern or design. As a buyer I would love to know those details. Jazz it up by saying this is an award winning design, this pattern won’t be repeated, or for a limited time only, etc.