CPABC in Focus November/December 2014 | Page 29

Kerri Wilcox – VP, External Affairs In this role, Kerri provides leadership for the external affairs department, which is responsible for publications, government relations, media and stakeholder relations, and public affairs. Kerri has been the director of external affairs for the ICABC since 2011, having previously served as manager of public affairs for five years. She has been actively involved on national CPA branding committees, including the National Brand Steering Committee, which developed the CPA logo and brand attributes. Kerri currently serves on the National CPA Communicators Group, the Government Affairs Work Group, and the Integrated Marketing Work Group. Prior to joining ICABC, Kerri worked for Compton International Fundraising, the Business Council of BC, and the Premier’s Office. Look for part III of our series in the January/February 2015 issue of CPABC in Focus. Stay Informed. Stay Connected. Engage with CPABC on social media By Kerri Wilcox H ave you seen the latest edition of the BC Check-Up, read Industry Update, or scanned through the recommendations CPABC made to the Select Standing Committee on Finance and Government Services? Were you aware that changes are coming to regulatory requirements? Did you catch an enlightening TED Talk on what it takes to be a great leader? CPABC releases a myriad of public policy, government relations, and communications pieces throughout the year, and also shares relevant and timely information from other trusted sources on news and trends in accounting, economic issues, business and management best practices, and thought leadership. So one of the easiest ways you—as a member, candidate, or student—can stay abreast of new information is by following one or more of CPABC’s social media channels. On CPABC’s corporate blog, the Briefing Room, and our Facebook, Twitter, and LinkedIn accounts, we provide important updates and easy access to cutting-edge content on emerging trends that matter to business and accounting professionals. By following us on social media, you’ll also gain opportunities to connect with other members, candidates, and students, and be among the first to learn of upcoming events, career opportunities, and professional development offerings. In addition, you’ll find out how to give back to the profession through updates on mentoring, committees, media relations, chapters, and more. Our social media is closely linked to the newly launched CPABC website at www.bccpa.ca, which is your central hub for all CPABC information and updates. Follow us and stay informed and connected. CPABC’s Social Media and Online Services The following social media and online services are available to members, students, and candidates: • CPABC website (http://bccpa.ca) • CPABC Briefing Room blog (http://blog.bccpa.ca) • CPABC Facebook page (https://facebook.com/cpabc) • CPABC Twitter (https://twitter.com/cpa_bc) • CPABC LinkedIn group (search for “CPABC” on LinkedIn) •  PABC YouTube channel (http://YouTube.com/cpabritishcolumbia) C • CPABC Flickr (https://flickr.com/photos/cpabc) CPABC in Focus • Nov/Dec 2014  29