CPABC in Focus November/December 2014 | Page 28

Introducing CPABC’s Marketing and Business Development Team I n the second part of our four-part series on the different functional areas of CPABC’s senior management team, we shine the spotlight on the Marketing and Business Development team. Building the new CPA brand in BC and across the country is a top priority for this team. So too are member engagement, public affairs, recruitment and business development, and communications. Here are the individuals tasked with keeping you informed about what’s happening in the profession in British Columbia, as well as recruiting the next generation of CPAs: Vinetta Peek, CMA (Hon.), CPA, FCMA – Executive VP, Marketing and Business Development In this role, Vinetta has the responsibility of overseeing the recruitment of new students and candidates to the CPA program in BC, as well as the marketing, branding, and business development of CPA in this province. Vinetta joined CMABC in 2003 as vice-president of marketing. She became vice-president of marketing and education in 2008, and was named president and CEO in March 2012. Vinetta serves on several branding and marketing committees, including the CPA National Magazine Advisory Board and the CPA Brand Steering Committee, and has played a leadership role in developing the Brand Ambassador campaign and in developing the CPA brand across Canada. In 2007, Vinetta became the sixth British Columbian to receive an honourable CMA designation, and in 2011, she earned her CMA designation—making her the first person in Canadian history to complete the CMA program after having received an honorary CMA. In 2014, Vinetta received her FCMA designation. Prior to joining CMABC, Vinetta was president of In-Motion Media Corporation, vice-president of The Mark Anthony Group, and executive vice-president of BBDO New York/McKim Advertising. Those reporting to Vinetta include: Diane Chung, CPA, CMA; Edward Downing; and Kerri Wilcox. Diane Chung, CPA, CMA – VP, Marketing and Business Development In this role, Diane provides leadership to the marketing and business development team, which is responsible for recruitment, employer outreach, business development, and marketing activities. Diane has been the VP of marketing and business development for CMABC since March 2012, and has been actively involved on national CPA branding committees, including the National Brand Steering Committee, which developed the CPA logo and brand attributes.