COVERED Edition 3 Issue 4 | Page 8

2. Always be Authentic: If you are naturally great at accessorizing outfits, don't promote yourself as a stylist who is minimal, and doesn't wear accessories. Be true to you, use your specialties and magnify your strengths, and you will begin to attract the audience, "your tribe" that loves and demands exactly what you are great at. It takes time, but it will happen. Coincidentally, it will also help you determine your niche and sub- niche. 3. Be consistent and patient: When you are consistent in your niche, you are consistent with your message. These messages are like beacons of light to those who are looking for it. The clearer your message, the brighter your light shines. Stay focused on improving your skills as a Fashion entrepreneur in your niche. Soon enough, you will establish yourself as an authority in your niche. This will attract not only your tribe, but new job prospects, collaborations and other opportunities. 4. Explore, learn and grow: There is always room to grow. If you want to stand out, you have to explore, learn and grow. This adds to your value as a Fashion entrepreneur, distinguishes your capabilities from others, and helps you figure out what's next. Try new courses, to improve your skills, like photography, writing, art etc. This will add special value to your services, product or content. Learn from others in the industry, but don't copy, instead maintain your unique voice. Be open to knowledge and inspiration from the most unlikely sources.