Making Fashion Sense
By: Waseema Abdool Khader
Dressing modestly was not easy pre-millennial
(particularly before the 90's). There were fewer
clothing stores offering modest alternatives.
Chain stores dominated the clothing sector,
imports were minimal and brands were only just
beginning to explore their online presence.
Fashion knowledge was reserved for fashion
magazines, with limited coverage in the local
newspaper.
Fast forward to today, and fashion catalogues,
runway shows and inspiration are at our finger
tips (Go Covered Mag!). Not only has fashion
evolved tremendously, "modest fashion" has
made enormous leaps, and reserved its position
and its right to be acknowledged, and celebrated.
As technology and sharing became easier and far
more accessible, we now have a plethora of
modest fashion enthusiasts, entrepreneurs,
designers, brands, bloggers, online and physical
stores, imports and more.
While the modest fashion industry continues to
march forward, younger fashion entrepreneurs
have their work cut out for them. Those already
established, have pegged their niche and grow
consistently with a loyal audience. So how does
a new fashion entrepreneur even begin to make
strides, or even stand out in an already saturated
market, dominated by established
entrepreneurs?
Here are 6 ultra-effective tips to
stand out as a young fashion
entrepreneur, online:
1. Find your Sub-niche:
Niche refers to the unmet demand for "specialised"
services or products. A sub niche further defines
that specialty.
Modest fashion is a niche in the fashion Industry, as
there is still a growing demand for modest fashion
yet to be met. However, modest Fashion
entrepreneurs are rapidly growing. You can no
longer just be a modest fashion entrepreneur, you
have to specialise within that and define your Sub
niche. Example: Not just a modest blogger but an
"urban" modest blogger. This would appeal to an
audience who prefers modern, minimal urban
fashion. If that sub niche is saturated, you would
have to go further and find another sub niche.
Perhaps an urban modest blogger that wears
monochrome outfits only. You have to ask yourself,
"What makes me special? What will make me stand
out compared to other urban modest bloggers? What
do I want to be known for?"