Entrepreneurship Management (New Course)
This course concentrates on how new businesses are started, which includes new
business start-ups, buyouts, and franchising. Students will explore the fundamentals of
entrepreneurship along with seeking and evaluating opportunities for new ventures. This
course assesses the development of ideas that might become business opportunities
and examines the merit of those ideas in the marketplace. The writing of business plans
and the acquisition of resources to turn opportunities into businesses are also examined.
Introduction to Business
This introductory course is designed to provide a fundamental background of concepts in
all areas of business by exploring how businesses work. Students will be introduced to
the world of work with a broad range of business topics to help in making future career
decisions. Topics include entrepreneurship (owning your own business), international
relations, the economy, the role of the consumer, and general management and
marketing functions. Instruction will emphasize transferable skills, such as leadership,
creativity, teamwork, professionalism, reliability, and overall work ethics to set the
groundwork needed for all different types of business.
Introduction to Marketing
Marketing is a major part of business. As a result, this introductory course will expose
students to marketing functions of information management, product/service
management, distribution, promotion, pricing, selling, and financing through various
industries: sports and entertainment; hospitality and tourism; and retail! Students will
realize that marketing skills can be adapted to real-world situations and will be able to
identify subdued and obvious marketing s