Course Description Handbook 2014-2015 Rev.2 | Page 28

Entrepreneurship Management (New Course) This course concentrates on how new businesses are started, which includes new business start-ups, buyouts, and franchising. Students will explore the fundamentals of entrepreneurship along with seeking and evaluating opportunities for new ventures. This course assesses the development of ideas that might become business opportunities and examines the merit of those ideas in the marketplace. The writing of business plans and the acquisition of resources to turn opportunities into businesses are also examined. Introduction to Business This introductory course is designed to provide a fundamental background of concepts in all areas of business by exploring how businesses work. Students will be introduced to the world of work with a broad range of business topics to help in making future career decisions. Topics include entrepreneurship (owning your own business), international relations, the economy, the role of the consumer, and general management and marketing functions. Instruction will emphasize transferable skills, such as leadership, creativity, teamwork, professionalism, reliability, and overall work ethics to set the groundwork needed for all different types of business. Introduction to Marketing Marketing is a major part of business. As a result, this introductory course will expose students to marketing functions of information management, product/service management, distribution, promotion, pricing, selling, and financing through various industries: sports and entertainment; hospitality and tourism; and retail! Students will realize that marketing skills can be adapted to real-world situations and will be able to identify subdued and obvious marketing strategies used in grocery stores, at the movies, or while shopping at the mall as an everyday activity. IT Essentials* (Cum Laude Recognition) Students are presented with a comprehensive overview of computer system fundamentals and an introduction to operating systems. Students working through hands-on activities and labs gain skills in assembling components, install, configure and maintain devices, PCs and operating system software, understand the basics of networking and security, laptops, printers, and properly diagnose, resolve common hardware and software issues while applying troubleshooting skills. CompTIA's A+ Certification is a widely ac