COSMOTALKS
CHECK BACK WEEKLY FOR UPDATES. MORE CLASSES BEING ASSIGNED DAILY.
COSMOTALKS
Wednesday, January 28, 2026 | Classes confirmed as of November 5, 2025.
Education
REGISTER NOW
HOW TO WIN DURING KEY SHOPPING PERIODS ON AMAZON
2:30PM – 3:15PM | LOCATION: OCEAN BALLROOM C / D | $ 85
Amazon has become one of beauty’ s most important retail channels, with key shopping periods like Prime Day, Prime Big Deal Days, Cyber Week, and Holiday driving disproportionate growth for brands. But success requires more than just a discount— it demands a strategic blend of preparation, precision, and amplification. This discussion will bring together leaders from e. l. f. Beauty, Estee Lauder / AERIN, and Dove to explore how mass and prestige brands approach Amazon’ s most competitive moments. We’ ll unpack how strategies shift by demographic and price point, how to build year-round readiness for peak periods, and how to harness marketing, media, and brand equity to drive conversion when it matters most.
MODERATOR: John Cafarelli | Co-founder + President, Beauty Matter Rina Yashayeva | Front Row, SVP, Brand Strategy Front Row
WGSN- GENERATION ZALPHA – THE NEXT BEAUTY POWERHOUSE
3:30PM – 4:15PM | LOCATION: OCEAN BALLROOM E / F | $ 85
Gen Zalpha— spanning the oldest Alphas to the youngest Gen Z— are rewriting the rules of beauty, identity, and self-expression. With an immense predicted global spending power, this digitally native, hyper-connected cohort is driving seismic change in the beauty industry.
Join us as we explore how to connect and create beauty products that resonate with this emerging generation and their Millennial parents- from community co-creation, radical transparency, and incorporating‘ Kid Intelligence’ into product design. We’ ll uncover practical ways to strengthen your brand for the future and ignite the next exciting chapter of beauty growth.
Hannah Mauser | Senior Beauty Strategist, WGSN Caro Bush | Beauty Strategist, WGSN
cosmoprofnorthamerica. com / miami 33