Cosmoprof Miami Show Preview 2026 | Page 30

COSMOTALKS
Education
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COSMOTALKS
Tuesday, January 27, 2026 | Classes confirmed as of November 5, 2025. REGISTER NOW
AIO & AI COMMERCE: FROM DISCOVERY TO CHECKOUT
12:00PM – 12:45PM | LOCATION: OCEAN BALLROOM C / D | $ 85
AI is transforming commerce end-to-end- driving smarter product discovery, dynamic merchandising, and personalized retention that boost lifetime value. With real examples like Shopify’ s ChatGPT-powered checkout and emerging generative shopping tools, we’ ll explore how brands can unlock measurable revenue. At the same time, we’ ll tackle the barriers to adoption- ranging from data privacy and trust to sustainability concerns and organizational readiness- so leaders leave with a clear-eyed view of both the opportunities and the challenges ahead.
Sarah Jindal | VP of Insights- Mintel Lindsey Peterson | Head of Beauty- Ground AI
LIVE SELLING THAT CONVERTS- STRATEGIES FOR TIKTOK, SHOPIFY, AND INSTAGRAM LIVE TO TURN VIEWERS INTO BUYERS
3:30PM – 4:15PM | LOCATION: OCEAN BALLROOM A / B | $ 85
It was never a matter of if, but when social selling would gain traction. The world is witnessing a sweeping rise in a new era of shopping, set to reach $ 2.9 trillion by 2026. The blending of entertainment and commerce creates a direct and immersive experience for consumers and a powerful conversion tool for brands willing to lean in. The good news? You’ re still early to the party. Our panelists from Shopify, MAC Cosmetics and Saltair will share insights and tactics to unlock the potential of social commerce to fuel growth.
MODERATOR: Kelly Kovack | Founder & CEO, BeautyMatter Rachel Lockett | VP of North America Marketing, MAC Cosmetics Grace Clarke | Head of Community, Shopify Iskra Lawrence | Founder, Salt Air
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