COSMOTALKS
COSMOTALKS
Education
CLICK HERE TO REGISTER FOR CLASSES MORE CLASSES BEING ASSIGNED WEEKLY .
Wednesday , January 22 , 2025 | Classes confirmed as of October 7 , 2024 .
PROOF POSITIVE — WHAT BRANDS ENTERING THE US MARKET NEED TO KNOW ABOUT CONSUMER CLAIMS
3:45PM – 4:45PM | LOCATION : OCEAN BALLROOM C / D | FREE
US beauty and personal care buyers — especially those Gen Z age and younger — demand authenticity and transparency from brands . Proof of efficacy , in the form of substantiated product claims , are required before consumers hand over their credit cards . If a brand shows a consumer perception product claim and says it ’ s a clinical result , do consumers notice the difference , or care ? The Benchmarking Company ’ s study of more than 3,000 US beauty and personal care buyers revealed a resounding YES to that question . Not only do consumers demand to know which claims are from a nationwide consumer study , and which are from a clinical lab with panelists living close by — but they want the skinny on the details : number of panelists , how the study was conducted , and if the retailer has vetted products touting these claims as well . Walk away from this session knowing :
• What makes a claim impactful and a tipping point in the consumers ’ decision to buy
• Competitive claims benchmarking – is your brand in-the-know about its competitors ’ claims ?
• Why words matter ; targeted claims wording for specific US audiences Denise Herich | Co-Founder & Managing Partner , The Benchmarking Company
HOW PRO BEAUTY CAN BUILD A HIGH-PERFORMING , CUSTOMER-CENTRIC BUSINESS USING AI
4:15PM – 5:15PM | LOCATION : OCEAN BALLROOM E / F | FREE
Discover how personal care and wellness brands , distributors and reps serving the professional channel can leverage cutting-edge technology with personal passions to unlock growth , attract new customers and boost profits in a rapidly evolving industry . Explore powerful tools that C-suite , sales , marketing and education teams can implement quickly and with minimal friction to transform operations in just 90 days . As a result , your team will focus on being more creative , more human and more impactful in serving customers in the professional channel .
Jayne Morehouse | President , Jayne & Company AI-Powered Public Relations
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