COSMOTALKS
Education
COSMOTALKS
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MORE CLASSES BEING ASSIGNED WEEKLY . Wednesday , January 22 , 2025 | Classes confirmed as of October 7 , 2024 .
THE RAPIDLY EVOLVING LANDSCAPE OF THE U . S . BEAUTY CONSUMER
3:15PM – 4:15PM | LOCATION : OCEAN BALLROOM A / B | $ 85
The demographic landscape of the United States will undergo significant shifts over the next few decades becoming a “ minority white ” nations by 2045 . To be relevant and successful , all brands will need consider the diversity of their audiences and how to provide offerings these audiences will embrace , while communicating with genuine insight and visual appeal . Inclusivity will be the key word for the U . S . beauty brands , emphasizing the importance of catering to a diverse consumer base . By fostering inclusivity and adapting to the evolving consumer base , beauty brands can not only meet the needs and preferences of their customers but build strong brand loyalty and contribute to a more inclusive and sustainable future for the beauty industry . Note : Ethnic diversification has already hit a tipping point for younger generations . By 2020 , minorities outnumbered white for those under 18 . For those 18-29 years of age , the tipping point is expected by 2027 .
Brand management of large and mid-size beauty brands will :
• Learn actionable tactics and strategies to prepare for short- and long-term shifts in demographics effecting the U . S . beauty consumer market
• Understand vital aspects of inclusivity to capture a diverse consumer base and foster brand loyalty
• Gain insights into the latest trends and consumer preference shifts effecting consumer skincare routines and self-care practices
• Glean best practices for creating culturally-sensitive marketing campaigns that resonate with target audiences
• Receive guidance to effectively communicate inclusivity and diversity through brand messaging and imagery
• Understand how to leverage data and analytics for informed business decision making
MODERATOR : Elle Morris | Chief Marketing Officer of Olberding Brand Family and Beauty Packaging Magazine ‘ Expert Opinion ’ columnist
Taydra Mitchell Jackson | Former Chief Marketing Officer , Sundial Brands Millie Carasquillo | Co-Founder of LatinUs Haircare and DEI consultant Shawn K . Tollerson | Chief Marketing Officer , House of Cheatham
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