COSMOTALKS
Education
COSMOTALKS
Tuesday , January 21 , 2025 | Classes confirmed as of December 18 , 2024 .
UNLOCKING THE POTENTIAL OF INGREDIENT-LED BEAUTY IN LATIN AMERICA
1:15PM – 2:15PM | LOCATION : OCEAN BALLROOM A / B | $ 85
Latin America ’ s ingredient-led beauty has been greatly received by consumers . In this presentation Carmen Silva explores what consumers are looking for . Business models and case studies that will help you frame the scenario and prepare your strategy .
Carmen Silva | Senior Consultant Beauty & Fashion , Euromonitor International
ACTIVATING BEAUTY TRENDS : HOW TO BUILD A RESPONSIVE GLOBAL MARKETING ORGANIZATION USING AI + HI
2:30PM – 3:30PM | LOCATION : OCEAN BALLROOM E / F | $ 85
This presentation will explore how beauty brands can quickly identify and act on trends by combining AI and human intelligence . It will cover building an agile marketing organization , understanding how trends travel across markets , and analyzing both the short- and long-term impacts of social media trends on business strategy .
MODERATOR : Andrea Nagel | Senior VP News and Programming , CEW Kalindi Mehta | Global VP , Consumer Foresight and Predictive Analytics , The Estée Lauder Companies Roseanna Roberts | Director of Global Trend Foresight , The Estée Lauder Companies
WHAT ARE ATTENDEES SAYING ?
It ’ s an experience like no other . It ’ s also a must see and do event when considering having your own brand . Taking the classes was an eye-opener & will give new perspective on what to consider from cosmoprofnorthamerica idea to packaging . com to sourcing / miami , etc . 29