COSMOTALKS
Education
COSMOTALKS
Tuesday , January 21 , 2025 | Classes confirmed as of December 18 , 2024 .
GOOGLE X SPATE : CRACKING THE CODE OF BEAUTY INNOVATION THROUGH GOOGLE SEARCH , YOUTUBE AND TIKTOK SUCCESS
11:30AM – 12:30PM | LOCATION : OCEAN BALLROOM A / B | $ 85
Join Sam Mintz from Google and Yarden Horwitz , cofounder of Spate , for a session that uncovers the latest beauty trends identified through billions of data points from Google Search , YouTube , and TikTok . Attendees will learn about emerging themes that drive product development and launch strategies while gaining a deeper understanding of which beauty brands ( including new up-and-coming TikTok Shop brands ) are winning with consumers and the strategies behind their success – with an exclusive subsection covering the LATAM audience . Through data-driven insights and case studies , this session will equip beauty brands and marketers with the knowledge and tools to capitalize on these trends and thrive in the competitive beauty landscape , particularly in the fast-growing Latam market .
Objectives :
• Uncover the top new trending themes in beauty across digital platforms and how they can inform your product development and launch strategies .
• Explore which beauty brands , including rising TikTok shop brands , are winning with consumers ( with a subsection on Latam consumers ) and the strategies behind their success .
• Provide actionable insights to help businesses identify and leverage these trends for success in the beauty industry .
Yarden Horwitz | Co-founder , Spate Sam Mintz | Head of Video , Google
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