CosmoBiz Magazine February 2020 | Page 77

The CyR.U.S. System The CyR.U.S. System is comprised of 11 unique raised symbols which are on the bottle or jar caps of each product. Additionally, the carton pack- aging contains an embossed QR code that users can scan using their phones, which will provide auditory product description and instructions. The entire Victorialand Beauty skincare range will be re-packaged to include the CyR.U.S. System, along with its newest product, Skin-Loving Sleep Mask, which will be available February 2020. “People who are visually impaired, see the world in an entirely different way, through their keen sense of touch and hearing,” says Wendy Olson, Director of Programs, Lighthouse of Collier. “By utilizing technology to imple- ment effective methods that can help individu- als see their world, whether it’s reading a book or knowing which products to use and how, can make all the difference. Many of these methods can be easily implemented. I applaud Victo- rialand Beauty for paving the way for other companies to follow.” The CyR.U.S. system is comprised of 11 unique raised symbols which are on the bottle or jar caps of each product, especially designed for visually impaired people to make their skincare routine easier. Founder Victoria Watts 77