Beauty
Victorialand Beauty - Revolutionary
Skincare Suitable For The Visually
Impaired Community
Victorialand Beauty, an independently owned
all-natural skincare company, launches The Cyrus
System of Raised Universal Symbols (CyR.U.S.),
a proprietary tactile recognition system comprised
of a universal set of raised symbols placed on
packaging to facilitate product identification and
usage. This touch system will be a key component
to the entire Victorialand Beauty skincare range
beginning fall 2019.
Founder and mom of four, Victoria Watts, first
conceived of the universal touch system soon after
her youngest child, Cyrus was born with a genetic
disease known as Familial Exudative Vitreoreti-
nopathy (FEVR), a hereditary disorder that affects
the retina with symptoms that include vision loss
or blindness, retinal detachment and strabismus.
Impacted by these impairments, Cyrus is one of an
estimated 2 million children in the world affect-
ed by visual impairment, according to the World
Health Organization.
Victoria›s Mission
Launched by founder Victoria Watts, their mis-
sion is to empower as many people as possible
with skin that looks and feels good enough to Go
Naked. Through a proprietary tactile recognition
system called the CYR.U.S. System of Raised
Universal Symbols, our products are accessible
to blind, visually impaired and sighted consumers
because we believe in making things easier for
everyone. VLB’s multi-tasking skincare products
feed the face with time-tested, natural wonders
like essential plant oils, fruit and nut oils and
76 C O S M O B I Z
M A G A Z I N E
active botanical extracts that leave the skin primed
and ready with or without makeup. Our core val-
ues guide the brand internally and externally as we
strive to delight every customer every day. What-
ever your story may be, knowing that your skin is
at its naked best, feels really good.