All About HAIR
SUNDIAL BRANDS
LAUNCHES NEW LINE:
The Prestige Products Will Honor the Legacy
of Madame CJ Walker
T
o celebrate her
life and legacy,
Sundial
Brands
has
announced
the launch of the Madame
CJ Walker Culture brand
which will feature four collections and 25 products.
The full line will be available through Sephora and is
targeted at both the ethnic and
caucasian market. The four collections include the Dream Come
True Collection, the Jamaican Black Castor
& Murumuru Collection, the Coconut & Moringa Oils
Collection, and the Brassica Seed & Shea Oils Collection. Priya Venkatesh, Sephora’s Vice President of
Merchandising, said “The launch of Madam CJ Walker
Beauty Culture is a celebrated moment at Sephora. We
are thrilled to be the exclusive retail partner for such an
all encompassing brand with a rich and powerful histo-
ry in hair care and exciting vision for the future.”
Richelieu Dennis, CEO of Sundial, explained that
they wanted to celebrate Madame CJ Walker in order
to make sure she is not overlooked. "We want to make
sure that the world knows how she impacted the culture
of beauty, how she helped women of colour not just
around beauty but around confidence, around economic empowerment,” he explained, noting that Walker’s
name should be just as well known as Coco Chanel’s
and Elizabeth Arden’s.
Dennis later said in a press release, “Today, Madam
CJ Walker Beauty Culture is poised to challenge those
same ideals in the prestige category with our revolutionary new products and cutting edge formulations
that provide women with any hair texture with a new
standard of beauty – their own. In partnering with
Sephora, this launch represents another step forward
in our rich history and continues Madam CJ Walker’s
legacy to help every woman feel confident to embark
on the life she desires.”
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