“...our t-shirts are designed
to remind you of when
you were younger and are
meant to make you feel
youthful...”
Q: Which ideas
are constant in
the creation of
the collections?
A: We are not specifically concentrating on
a theme when we design our seasonal collections. We focus on catering for the masses
and ensure that the brand always maintains
a certain structure and has an image connected to it.
As seasons change so does the brand in accordance to the trend that is dominant in
that time. The brand will always be affected
by what is hip and happening at the onset
of the creation of the season’s collection.
Q: I have noticed that the
Egyptian image
is recurring in
the current collection. Is there
a specific idea
for this look?
A: The Egyptian look is dominant in this collection at the moment but we have over 8
diverse designs to each collection. The Egyptian design is a part of many from this collection. It is a concept that we are introducing
to the community. We just put our heads together and considered the Egyptian design
as we felt that it is innovative and we also
took into aspect what kind of accessories
will make it pop. The only thematic aspect to
all our collections would be the constant colours we used which is red, grey and black.