Corporate Youth Jan. / Feb. 2014 | Page 28

“...our t-shirts are designed to remind you of when you were younger and are meant to make you feel youthful...” Q: Which ideas are constant in the creation of the collections? A: We are not specifically concentrating on a theme when we design our seasonal collections. We focus on catering for the masses and ensure that the brand always maintains a certain structure and has an image connected to it. As seasons change so does the brand in accordance to the trend that is dominant in that time. The brand will always be affected by what is hip and happening at the onset of the creation of the season’s collection. Q: I have noticed that the Egyptian image is recurring in the current collection. Is there a specific idea for this look? A: The Egyptian look is dominant in this collection at the moment but we have over 8 diverse designs to each collection. The Egyptian design is a part of many from this collection. It is a concept that we are introducing to the community. We just put our heads together and considered the Egyptian design as we felt that it is innovative and we also took into aspect what kind of accessories will make it pop. The only thematic aspect to all our collections would be the constant colours we used which is red, grey and black.