Corporate Youth Jan. / Feb. 2014 | Page 27

Q: How did the name DirtyLolli come about? Is there a specific meaning or association with it? A: You know kids love ice lollies and sometimes they just happen to fall and it becomes a dirty lolly, hence the splatter which was on our first design and also the bright colours we used in the onset of the brand. The designs, the cartoons and bright images in some of the previous collections, simply remind you of when you were younger and that is why and how the brand and name began. Most of our t-shirts are designed to remind you of when you were younger and are meant to make you feel youthful. We once had a newspaper design as it reminded us of that Sunday morning where your parents read the newspaper. DirtyLolli is that fun youthful trip down memory lane. Q: When was the brand established and what is the brand focusing on? A: The DirtyLolli brand began in 2009, so we have been progressing for almost over 4 years. DirtyLolli is still considered to be an ever-growing brand, which has aspirations to expand itself. We are branching out and reaching other ventures. Q: Your brand began with just T-shirts and now there are other products as well like caps and beanies. What made you decide to make T-shirts? A: We were just making t-shirts for ourselves and people started liking them so we saw it as an opportunity to make a business out of it. I could not afford to buy the t-shirts that I happened to like, so I started making my own because it was more affordable for me to do that and with my expertise, as I studied multimedia design, it all became convenient for me. Q: What can we look forward to from the brand besides collections? A: Most of our ideas are still in the pipelines, so we cannot reveal as yet; however you can look out for us in terms of reach, because we see potential of growth by possibly placing other stalls in other malls in Gauteng and possibly onto a national scale. DirtyLolli is an urban brand so we are trying to urbanise it in expanding it to other major cities.