Q: How did the
name DirtyLolli
come about? Is
there a specific
meaning or association with it?
A: You know kids love ice lollies and sometimes they just happen to fall and it becomes
a dirty lolly, hence the splatter which was on
our first design and also the bright colours we
used in the onset of the brand. The designs,
the cartoons and bright images in some of
the previous collections, simply remind you
of when you were younger and that is why
and how the brand and name began.
Most of our t-shirts are designed to remind
you of when you were younger and are
meant to make you feel youthful. We once
had a newspaper design as it reminded us
of that Sunday morning where your parents
read the newspaper. DirtyLolli is that fun
youthful trip down memory lane.
Q: When was the
brand established
and what is the
brand focusing
on?
A: The DirtyLolli brand began in 2009, so
we have been progressing for almost over
4 years. DirtyLolli is still considered to be an
ever-growing brand, which has aspirations
to expand itself. We are branching out and
reaching other ventures.
Q: Your brand
began with just
T-shirts and now
there are other
products as well
like caps and
beanies. What
made you decide
to make T-shirts?
A: We were just making t-shirts for ourselves
and people started liking them so we saw it
as an opportunity to make a business out of
it. I could not afford to buy the t-shirts that
I happened to like, so I started making my
own because it was more affordable for me
to do that and with my expertise, as I studied multimedia design, it all became convenient for me.
Q: What can we
look forward to
from the brand
besides collections?
A: Most of our ideas are still in the pipelines, so
we cannot reveal as yet; however you can
look out for us in terms of reach, because
we see potential of growth by possibly placing other stalls in other malls in Gauteng and
possibly onto a national scale. DirtyLolli is an
urban brand so we are trying to urbanise it in
expanding it to other major cities.