Corporate Strategy 2016 | Page 5

Our passions The Accord Group’s corporate strategy demonstrates who and what we are, outlines what we aim to achieve and how we expect to deliver. The operating environment is shifting constantly and it is right that we maintain a flexible approach to be able to respond appropriately and effectively. The Accord Group exists to provide housing, care and other services to some of the most vulnerable in society. We also deliver a range of housing options to meet different needs, and work innovatively with partners to create sustainable solutions. It is undoubtedly a challenging time for housing and care; however the Accord Group remains committed to working to address those challenges and to continue to deliver quality homes and services as we have done for the last 50 plus years as a Group. Our values The Accord Group is committed to contributing directly towards the renaissance of the Midlands by investing in the social and economic well-being of its customers and communities. Communities: We create communities where people want to live Commitment: We put our customers and our people at the heart of everything we do Innovation: We are optimistic, passionate and forward-thinking and we deliver better value every day Our Corporate Objectives Meeting Need Great Housing and Services Good to Great Corporate Strategy 2016-2018 3