clear communication styles send a direct message that
people can identify with. These awareness campaigns are
aimed at getting people to recognise the work that
greenpeace are doing.
Other way of creating awareness campaigns could be to get
existing community members to share your message to
their communities, running awareness driven events and
placing advertising campaignns. This stage of the process
can cost money to achieve but it does not need to, take
some time to build a creatively strong idea and bear the
costs in mind, often cost restrictions force us to thinks more
creatively than we ever have before.
People responding to your message
As people listen to a message they will either ignore it,
continue listening or begin engaging. Once people make a
decision to follow you online they are beginning to test the
waters. If the previous stage could be likened to a ?rst date,
this stage would be the next few dates.
This is the time where people have decided to listen to you
more, to begin understanding you more. They don't
necessarily trust you yet but they are intrigued by you story,
vision and personality. During this time we should be
focusing on communicating the right message, taking time
out to listen to what they have to say and responding to the
questions in as much detail as possible.
People experience you
The person has jumped past the ?rst few dates and now they
are keen to commit to your organisation. They understand and
believe in what you are trying to do and want to get involved.
Once people get involved they begin to experience the innerworkings of you organisation. This is an exciting time but it is
also an important time to make sure that they enjoy the
experience. During this time I would suggest creating
opportunities for these people to share their experiences
online. These experiences become personal accounts of what
its like to be involved in the project. People reading these
experiences are often encouraged to get involved because
they see how easy or great the experience was.
People become ambassadors
Once people have been involved in your organisation for a
while they ?nd they have become committed to the cause
and the vision of the organisation has become their vision.
These people are the most valuable people in your
marketing drive.
Equip them! The One Campaign lets these people blog for
them. A great way to get their experiences and message out
to the world. There are many ways to get these people
involved, the key will be to let them share that involvement
online to their online communities. This will inevitably lead to
smaller communities being built by these ambassadors that
are working towards your cause.
GivenGain is the social network you cannot
live without
GivenGain is a social network that connect non-pro?t
organisations (causes) with ambassadors (activists). The
best advice I can give to any non-pro?t organisation is to get
onto GivenGain and begin using it to equip people getting
involved in your organisation.
An expert in social media, digital customer
experiences and helping business engage
customers and employees through the use of
digital technology.
Mike Saunders the CEO of DigitLab, a digital
marketing agenc y working with local and
international organisations to build a
meaningful relationship with their customers.
His interest lies in how people use
technology, believing that technology is only
useful if people use it. Understanding how
people use technology helps business use
technology to build value into peoples lives.
Creating better experiences, more useful
products, deeper relationships and more
engaging ideas.
Contact Mike Saunders:
[email protected]
Cell: 072 479 2326
www.tomorrowtoday.co.za
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CORPORATE SOCIAL REVIEW