Social Media INTERNATIONAL
For Social Good
by Mike Saunders
Here's the dilemma, people don't use google search to ?nd
non-pro?t organisations to support. In fact the internet
hasn't really had much to offer the non-pro?t industry since
online donations, until now.
When people belong to a community, a clear message
towards a common vision can urge people to get involved
and take on responsibility to see the vision achieved. When
people take ownership the project gets personal and when
things get personal they get meaningful.
Social Media presents non-pro?t projects
and organisations an opportunity to reach
beyond an online presence and achieve
community with people. Community is one
of the cornerstones of good non-pro?t
marketing. Community helps people take
ownership of the project, contribute
towards it and brings a uni?ed vision to the
people who belong to it.
• Community spreads the word
In social media people are always looking to make
something viral. Although there is no exact formula to
creating viral content when people have something they
care about they often will turn to sharing it with people. In the
online world we need to remember that our content, visions,
plans and stories are all sharable. Make it easy to share the
content and people will share it with their networks.
Essentially doing your word of mouth marketing for you.
In short, online marketing for non-pro?t organisations
needs to revolve around community.
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