Sophumelela
?ats. That means the seamstresses have also access to ongoing support and training.
On the marketing side, under the umbrella of our township®
brand, we have developed our unique fabrics which can be
used only by the co-operatives. It's a legacy. With the
support of the CCDI, we are about to make signi?cant
investments into our fashion business: this is where the
sustainability is going to come from.
What international penetration does the project have
and how well is it accepted?
As mentioned earlier, our B2B department is already
generating 50% of its revenue from international customers
- mainly global medical associations, professional
conference organizers or large corporations. Christophe
Labesse, our CEO, was in Washington DC last week at
AIDS2012, the world largest conference attracting more
than 25,000 delegates, in order to start to market
township® in the US as we have just opened our boutique
on Etsy (www.etsy.com/shop/townshipSA) and have started
the negotiation of the future contract for AIDS2014 in
Melbourne, Australia!
Simunye
128
CORPORATE SOCIAL REVIEW