The Film+ School
Supporting these entrepreneurs, through
Made in Maboneng also contributes to the
greater economy.”
“In terms of our social impact on the city Maboneng has
become a truly integrated urban neighbourhood. Our mixed
use and multiple residential offerings mean that we have a
mixed income community.
We're also very proud of fact that we are
an authentic non gated, yet completely
safe, neighbourhood right here in the heart
of Jo'burg.”
Of course, there is no blue print for a development like this.
And community is not built 'off plan'. Community is
something that happens when you create a place for it to
happen, you make it possible, you provide the spark and
then let the ?ame take root … But you have to get the
balance just right.
“Perhaps the most unexpected thing that happened here in
Maboneng was the way people responded and the way
the community was formed. It might have been just
another place to live, but it's not. It's a place where
everyone greets each other, everyone talks in the elevator
and it feels way more like a home than a house. People
have taken huge pride in living and working here. One day,
I had a radio interview about Maboneng and when I got
back one of our security guards said to me 'I heard you
talking about our place on the radio'. I thought that was
pretty cool.”
“We take a pretty organic approach to development. So
essentially, even though we have a couple of buildings that
we've just bought, we are not quite sure what these are
going to be used for. We basically try to stay in touch with the
wants and needs of our 'customers'. A lot of the stuff that has
happened, whether it be the actual buildings, or the projects
that are happening inside them, is generally a result of
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