Corporate Social Review Magazine 1st Quarter 2013 | Page 10

will set the strategy, decide who deals
with what, who does things and who
takes responsibility and then ensure that
those things actually get done.
In order to get the NDP programme to
deliver to full effect each key sector needs
to appoint their representatives and then
be part of the combined and collective
action. Government departments need to
be encouraged to work with the private
sector and the private sector has to
partner with government, civil society,
labour and academia.
We need to take government funds and
skills, add them to the funds generated by
the private sector, and then apply private
sector skills and business principles to
the creation of real solutions. We need to
sit down, map out a programme and then
actually deliver rather than just endlessly
discussing delivery.

Fighting
talk!

Bertie Lubner makes a stirring
call for action
by Paul S Rowlston

Not long after the National Lottery Board
Indaba we sat down Bertie Lubner,
speaking to Corporate Social Review
after the National Lottery Board Indaba,
makes a challenging call for action:
“We’re at war with poverty in this country.
We have to put our country right and
the only way we can do that is by acting
together.”
This is the real point of the government’s
National Development Plan (NDP) and
why we so desperately need this plan
8
Magazine Final.indd 8

in South Africa right now. Faced with
incredible need and a shrinking pool
of available money and donors, it is
essential that we all work together to
decide how we can best work together to
address our problems and actually solve
them, because that’s the only way we are
going to win this war.
The NDP is the first government document
that represents a global document and
what I believe we need to do is nominate
people to sit on a President’s Council for
Poverty Relief. This key group of people

I believe we need a national board of
high status individuals to operate the
board of a dedicated company tasked
with the responsibility for tackling these
issues. We need the best possible
people working on this problem. We are
in a war and we need our passionate
people giving their best efforts together
so that we can ensure that we win.
When delivery becomes the driver then
you make your choices and you act.
What you don’t do is sit around endlessly
discussing strategies but never actually
turning those strategies into action.
This is a simple business principle.
Businesses don’t exist just to support
the weight and the infrastructure of the
business, they exist to do things - they
exist to supply goods and services, to
deliver. So my proposal is quite simple:
we need to sit down ?w&VR?7F???????BF?V?vR6????W7BF?F?R??"??V?F??FV?WfW'???R?2F????rF?BvP?F??( ?BF?F??2f?"?W'6V?fW2?vRF??Bv?F??WfW'???R?f?"WfW'???R?v?B?2B7F?P??W&R?2F?RgWGW&R?b?W"6?V?G'?v??6??0?v???&V?WfRvR?VVBF??'W6??W70?GF?GVFRF?F?R&?&?V?vR?VVBF???F?R&??6??W2F?B?fR?V?VBF?'V??@?v??&???V?F??&?????&?B6????W2??vR?VVB7G&FVw??B7G'V7GW&RF?@?FV?fW'2f?"F?R?????2?B?????2?`?V??RF?B?VVB?W"?V?7&?72?W ?6?V?G'??B7&?72?W"6??F??V?B??f?"??&RFWF??2&?WBv?B&W'F?R?0?&??6??r6??F7B??54B?4??2s0?CS#RG&V7W&T?76B??&r??VC?v^( ?B??fP?F??V"v?B??RF????&?WBv?B&W'F?P??2F?6??G&?W2??Rf?"??6?W6??????F?R?W?B?77VW2( ?F???r???G>( ?6V7F????4?%?$DR4?4??$Ud?Up?#2?r?#??CR???