Strategy
Road Map to dra a Business plan
E xecu
ve summary
It is a very important sec on while dra ing a clear business plan. Execu ve summary reveals that how
the company is planning for its future growth and whether this is different from others'. Apart from
discussing about organiza onal plan, product/service plan, marke ng plan, survival and growth plan and
financial plan it should also answer some cri cal ques ons such as:-
Why this business will be successful?
What is the risk appe te level of the business owner?
What is the level of fund required to successfully launch the business and how much will be
promoters' fund?
What is the short-term and long term goal of the business?
Business Descrip on
This includes the core related areas surrounding the business and product/services. Some of the key
ques ons could be:
What is the core area of business chosen?
What is the product or service which will be sold?
What is the growth poten al?
What is the business life?
www.Venture-Care.com/Magazine
October 2017
29