Strategy
How does huge momentum help?
It works two ways. It removes bo lenecks internal to the organiza on- The present execu on team will
become more aggressive, if earlier was not. Also, middle level managers will gain confidence in execu ng
further plans/strategies. Secondly, momentum will help externally also in the sense that it will help in
acquiring more market share.
Ways to gain momentum
Operate locally for reasonably longer me period and make hold on local market.
Create and make aware brand for the product to the target customers.
Innovate the product & brand recall frequently.
If required, make alliances.
Acquire local companies or brands which seem to be compe tors.
Adopt aggressive marke ng strategies.
Adopt aggressive pricing.
Add innova ve and value added services to the product.
Step into global market
What for whom
Gaining momentum by acquiring high velocity seems to be good for start-ups and SMBs (Small &
Medium Businesses). Start-ups should gain it in the form of stairs. These companies should develop a
plan very fast and execute. Moreover, they need to be much more innova ve and aggressive. Benefit of
this will be that it will help in acquiring market share very fast. Risk a ached is that if plan fails the
promoters may be demoralized.
Bigger companies should acquire momentum by implemen ng plans slowly and con nuously in long
term. Even new plan fails, it will not affect the present product-service por olio much.
To conclude,acquiring momentum is needed. Which business should acquire momentum in what way
is to be decided prudently.
www.Venture-Care.com/Magazine
October 2017
28