Strategy
Marke ng the product: The planning document should men on that how the product is ge ng marketed presently. Further, it should also men on that what are the short term and long term marke ng plans. Importantly, the business plan should also men on that how the planned marke ng will be effec ve to achieve the purpose. Moreover, the plan should also discuss the marke ng tool to be used. It may happen that marke ng of the product will be needed in stepwise; those steps should also be clearly explained.
Opera on and delivery: Business plan should clarify that how the opera onal ac vi es will be carried out. How the product shall be delivered to the customers? Does the planned delivery model add value to the customers ' expecta ons?
Finance:
Perhaps this is the most cri cal aspect of the business plan. This column should men on that: How much fund is needed? At which stage a par cular amount is needed? Where the fund shall be u lized? How much fund shall be u lized for a par cular purpose?
If possible a projected profit & Loss account and balance sheet should be men oned to have outlook a er the fund is infused. The planning document should have ready plan to give suitable exit op on to the fund providers.
To conclude, the business plan should men on, with clarity, all the planning aspects. Also the entrepreneur should, by own heart, should be clear about the dra ed plans.
www. Venture-Care. com / Magazine October 2017
26