Strategy
Title page:
It includes the table of content and execu ve summary. Purpose is that a er looking at the contents,
investors will come to know whether the business plan covers all the aspects. Before going into the
details of business plan, investor goes through execu ve summary to understand what the different
plans are. Execu ve summary should not be very lengthy but to the point and impressive.
The organiza on:
Business must have legal structure. If presently, it does not have any legal structure then which
structure has been planned for and why. The business plan must men on clearly that what kind of legal
structure is suitable for the business.
Under this heading it should also be men oned about the team required or employed to execute.
Whether the present team strength is sufficient or need to be increased.
The Industry:
It should have an overview of industry such as present status, segmenta on, scope of growth etc. The
business plan should clearly men on that which industry segment will be targeted and why.
SWOT:
Strengths and weaknesses in the business should be genuinely men oned. SWOT gives an insight of the
strengths and weaknesses to the entrepreneur also. Moreover it leaves a very good impression in the
mind of investor. Further, “how weaknesses shall be converted into strengths or at least can be removed”
should also be men oned to make the investor clear.
What the opportuni es and threats to the business? How it will be overcome? Can the business com-
bine strengths and opportuni es?
Product and services:
Business plan should complete details of the product which will be marketed. Is this a mass-reach
product or niche product? “How the product is unique from the similar product? Why the purpose of the
product? How it fulfils the very need of the customers? All these ques ons should be answered.
It may happen that product is associated with some services to the customers. What kinds of services
are being given to the customers? Does the proposed service add value to the customers? Whether the
product just fulfils customers' expecta ons or it provides customer delight. All these should be
men oned clearly in the plan.
www.Venture-Care.com/Magazine
October 2017
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