And lastly the interactive segment , the company creates and delivers branded entertainment and lifestyle content across interactive media platforms . It includes the production and distribution of multi-platform games , the licensing of game content , and the development of branded online services . For all these segments to operate smoothly to reach the company ' s goal and maintain the goals already accomplished , there have to be leaders that manage the teams that exist within the company . The organizational structure is , therefore important . In Disney Company , Walt had to determine what type of organizational structure would work best for his organization . The organizational design Walt Disney implemented most closely represents a horizontal team-based structure . When developing a film coordination between departments is of the utmost importance . The traditional formal chain of command is not enough when information from different departments at various levels need to communicate with one another . In Disney ' s case , the Director would be considered the project manager , responsible for coordinating the activities of several departments for the completion of each film .
The Walt Disney Company uses a centralized casting team to ensure that not only the recruitment of key talent is consistent across the globe , but also to ensure that the company ' s core values are clearly communicated and embodied by employees , no matter where they are located . Total quality management ( TQM ) is a valuebased management philosophy based on a set of core values , Ingelsson , Eriksson , and Lilja ( 2012 ). Also , adding to how Disney keeps traditions and norms , Disney University ( DU ) is the global training program for Disney employees . Disney employees receive a range of opportunities including Disney heritage and traditions , personal and professional development , and on the job training . Although Disney University is not an accredited institution , courses are primarily designed , developed , and delivered by experienced learning professionals .
How did Walt reward his employees ? Well , Walt used his reward power interestingly and sparingly . He would nearly never compliment one of his employees directly ; instead , he would tell another employee if he thought an animator was doing well . Compliments from Walt were few-and-far-between . Employees had to rely on the grapevine as their source of information , hearing how they were doing from Walt ' s perspective , secondhand ( Watts , 1997 ).
Then I was here thinking what is meant by rites and rituals of a company . All that came to mind was some strange cult practices . However , upon searching for an accurate meaning , rites and rituals of a company are the meetings or gatherings an organization has that reflect on what the company sees as important . Firstly , when working for Disney you are called a " cast member ". Throughout the year , Disney hosts many events for all its cast members and on top of that , offers complimentary park tickets to their employees worldwide . Some other perks are that : Cast Members get discounts on Disney hotel rooms , tickets for family and friends , merchandise , and dining on property . Mickey ' s Retreat is an exclusive area accessible only to Cast Members and their families . Disney also has some fantastic libraries that feature all your favorite Disney films as well as documentaries , rare cartoons , and all the Disney literature you could dream of . Cast Members can check items out just like you would at any other library . Cast Services centers are available throughout the property to help Cast Members deal with all questions or issues related to their employment . These centers also offer free printing and faxing services , and access to their computer labs .
While Disney seems to be all fun and games , there are rules and regulations that allow uniformity and consistency . It acts as a guideline for acceptable behavior and ensures equality within communities and social groups by an outline for the consequences of law violations . At Disney , some rules are that a cast member is never allowed to say , " I don ' t know ." If a guest asks a question that they don ' t know the answer to , they should pick up a telephone and call an operator . All facial hair on cast members must be fully grown in and neatly trimmed . They cannot shape their beards , and their mustache cannot extend over the lip or further than the corners of their mouth . Male and female cast members are not allowed to shave their eyebrows . Men ' s hair cannot extend over their ears or shirt collars . Women ' s hair must be neatly brushed . Braids are allowed , but not beads . The cast members playing characters must follow specific guidelines so that each autograph looks identical . That way , no matter who is in the Mickey costume , the experience is the same . There ' s a height requirement to be one of the characters . To play a princess , you need to be between 5 ' 4 " and 5 ' 8 ".