And lastly the interactive segment, the company creates and delivers branded entertainment and lifestyle content across interactive media platforms. It includes the production and distribution of multi-platform games, the licensing of game content, and the development of branded online services. For all these segments to operate smoothly to reach the company ' s goal and maintain the goals already accomplished, there have to be leaders that manage the teams that exist within the company. The organizational structure is, therefore important. In Disney Company, Walt had to determine what type of organizational structure would work best for his organization. The organizational design Walt Disney implemented most closely represents a horizontal team-based structure. When developing a film coordination between departments is of the utmost importance. The traditional formal chain of command is not enough when information from different departments at various levels need to communicate with one another. In Disney ' s case, the Director would be considered the project manager, responsible for coordinating the activities of several departments for the completion of each film.
The Walt Disney Company uses a centralized casting team to ensure that not only the recruitment of key talent is consistent across the globe, but also to ensure that the company ' s core values are clearly communicated and embodied by employees, no matter where they are located. Total quality management( TQM) is a valuebased management philosophy based on a set of core values, Ingelsson, Eriksson, and Lilja( 2012). Also, adding to how Disney keeps traditions and norms, Disney University( DU) is the global training program for Disney employees. Disney employees receive a range of opportunities including Disney heritage and traditions, personal and professional development, and on the job training. Although Disney University is not an accredited institution, courses are primarily designed, developed, and delivered by experienced learning professionals.
How did Walt reward his employees? Well, Walt used his reward power interestingly and sparingly. He would nearly never compliment one of his employees directly; instead, he would tell another employee if he thought an animator was doing well. Compliments from Walt were few-and-far-between. Employees had to rely on the grapevine as their source of information, hearing how they were doing from Walt ' s perspective, secondhand( Watts, 1997).
Then I was here thinking what is meant by rites and rituals of a company. All that came to mind was some strange cult practices. However, upon searching for an accurate meaning, rites and rituals of a company are the meetings or gatherings an organization has that reflect on what the company sees as important. Firstly, when working for Disney you are called a " cast member ". Throughout the year, Disney hosts many events for all its cast members and on top of that, offers complimentary park tickets to their employees worldwide. Some other perks are that: Cast Members get discounts on Disney hotel rooms, tickets for family and friends, merchandise, and dining on property. Mickey ' s Retreat is an exclusive area accessible only to Cast Members and their families. Disney also has some fantastic libraries that feature all your favorite Disney films as well as documentaries, rare cartoons, and all the Disney literature you could dream of. Cast Members can check items out just like you would at any other library. Cast Services centers are available throughout the property to help Cast Members deal with all questions or issues related to their employment. These centers also offer free printing and faxing services, and access to their computer labs.
While Disney seems to be all fun and games, there are rules and regulations that allow uniformity and consistency. It acts as a guideline for acceptable behavior and ensures equality within communities and social groups by an outline for the consequences of law violations. At Disney, some rules are that a cast member is never allowed to say, " I don ' t know." If a guest asks a question that they don ' t know the answer to, they should pick up a telephone and call an operator. All facial hair on cast members must be fully grown in and neatly trimmed. They cannot shape their beards, and their mustache cannot extend over the lip or further than the corners of their mouth. Male and female cast members are not allowed to shave their eyebrows. Men ' s hair cannot extend over their ears or shirt collars. Women ' s hair must be neatly brushed. Braids are allowed, but not beads. The cast members playing characters must follow specific guidelines so that each autograph looks identical. That way, no matter who is in the Mickey costume, the experience is the same. There ' s a height requirement to be one of the characters. To play a princess, you need to be between 5 ' 4 " and 5 ' 8 ".