At age 22 , Walt Disney was fired from a Missouri newspaper for " not being creative enough ." One of his early ventures , called Laugh-o-gram Studios , went bankrupt . Today , according to Orlando Sentinel ( 2016 ) Walt Disney Company is the world ' s second largest media conglomerate in terms of revenue , after Comcast . The creator of Mickey and Minnie Mouse went on to be nominated for 59 Academy Awards , winning 32 , all for his unparalleled animations . Judging by their mission statement which states … " The mission of The Walt Disney Company is to be one of the world ' s leading producers and providers of entertainment and information . Using our portfolio of brands to differentiate our content , services , and consumer products , we seek to develop the most creative , innovative and profitable entertainment experiences and related products in the world ."
I would say that this multinational company is indeed doing well . This also shows the major values of the company . It tells you what they strive to accomplish and what the company views as important . Walt Disney said , " Every leader is telling a story about what he or she values ". But , speaking more on organizational values , The Walt Disney Company ' s employees worldwide add to the brand ' s success through the values socialized into them by the company that these workers later transmit to all the individuals that they encounter on the job . Aligning with Disney ' s ultimate goal to foster happiness , Maanen ( 1990 ) confirms that Disney is a business of selling a magical and personal experience , and it is the duty of the employees to ensure that this goal is achieved by making each person feel special . Maanen concludes that the combination of corporate imagery , a social recruiting and selection process and the goodwill trainees have toward the organization render most employees satisfied with their jobs . With satisfied employees that readily integrate into Disney ' s organizational culture , the company is well equipped to deliver happiness to guests .
Although The Walt Disney Company attempts to promote universally appealing values to guests as a part of its organizational culture , citizens from certain countries are critical of its global reach . Wasko , Phillips , and Meehan ( 2001 ) and Fung and Lee ( 2009 ) agree that Disney ' s expansion overseas can be viewed as imperialistic because the brand tends to promote Western ideals at the expense of the local culture . Disneyland Paris serves as an example of Americanization coupled with the marginalization of French culture because Disney extended its ban on alcohol sales to this park despite the French tradition of having a glass of wine with a meal ( Wasko , Phillips , & Meehan , 2001 ).
The Disney Company is broken up into five major business segments , these are Media Networks , Parks and Resorts , Studio Entertainment , Consumer Products , and Interactive . To give this essay a little more incite I will briefly explain what each segment entails . The Media Networks includes broadcast and cable television networks , television production operations , television distribution , domestic television stations , and radio networks and stations . The company ' s cable television networks include ESPN , Disney channels , ABC Family , and UTV / Bindass networks . The parks and resorts are self-explanatory , this segment includes Disney ' s resorts across the globe . The company owns and operates the Walt Disney World Resort in Florida and the Disneyland Resort in California . The resorts include theme parks , resort hotels , retail , dining and entertainment complex , sports complex , conference centers , water parks , and other recreational facilities . The company also operates Disney cruise line and markets vacation club ownership interests through Disney vacation club .
The studio entertainment produces and acquires live-action and animated motion pictures . The company distributes the pictures under the Walt Disney Pictures , Pixar , Marvel , Touchstone , Lucasfilm , and UTV banners . The company also produces stage plays and musical recordings , and licenses and produces live entertainment events and provides visual and audio effects and other post-production services . Consumer product in this segment , the company licenses its trade names , characters , and visual and literary properties to various retailers , show promoters , and publishers throughout the world . The company also engages in retail , online , and wholesale distribution of products through The Disney Store and DisneyStore . com . The company publishes entertainment and educational books and magazines and comic books for children and families and operates English language learning centers in China .