Coronavirus disease (COVID-19) technical guidance by WHO RCCE action plan: COVID-19 preparedness | Page 21

Annex 4. Choosing Channels
What channels or engagement strategies can you use to share important
information and guidance?
Identify channels and fora that audiences use to seek health information and partners who regularly
communicate with these groups.
For example:
Some channels that might reach broad national audiences: mass media, radio listeners club, daily emissions
addressing different topics with open mic for public calls, social media platforms such as Twitter and Facebook
Policy-makers and influencers might be reached through weekly engagement meetings with religious,
administrative, youth, and women’s groups.
Individual communities might be reached through theatre performances engagement meetings with
women groups, edutainment, H2H activities, youth groups, training of peer educators, etc.
Ensure your health agency has relationships and agreements with relevant partners and access to identified
and trusted media channels including:
• Broadcast media: (television and radio)
• Trusted organizations’ websites
• Social media (Facebook, Twitter, etc.)
• Text messages for mobile phones
• Hand-outs and brochures in community and health centers
• Town forums
• Community health boards
• Billboards
Plan to tailor key information and guidance to stakeholders and disseminate it through their preferred channels
and trusted partners.
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