Coronavirus disease (COVID-19) technical guidance by WHO RCCE action plan: COVID-19 preparedness | Page 20

Annex 3. Defining and prioritising your
RCCE audiences and other stakeholders
Who are your audiences, partners and other stakeholders?
Consider the categories of people who must be engaged in order to achieve outbreak control.
• What are the at-risk groups?
• Who are the influencers, gatekeepers, decision makers and practitioners in the different com-munities
that must be engaged to mobilize interventions?
• What other government sectors need to coordinate engagement and communication activities with your
health authorities?
• What local partners will need to respond to requests for support?
Under each category, identify specific groups, government units, types of individuals in your country who you
will need to engage to achieve your objectives.
Add categories for key audiences, partners, and stakeholders who are important to your country that may not be
included in the list below.
• All people at-risk of acquiring COVID-19, for example: elderly, people with underlying health conditions,
health care workers, travellers, etc.
• Stakeholders and partners:
○ Key policy-makers (who provide funding or create legislation related to public health)
○ Other relevant government sectors (such as education and transportation)
○ NGO partners (who may have strong relationships with at-risk groups)
○ Community leaders and organizations
○ International organizations
• Health-care providers (e.g. physicians’ organizations, hospitals, community health centers)
• Others
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