favorite Halloween costumes, having their friends and
Informing your clients through Facebook is not only a
family like the photo and share with friends. Or even ask-
great way to market your practice and services by in-
ing your clients a question to prompt responses and
forming clients of what you offer, but a great way to
comments. When your clients do post wonderful things
educate them as well. It’s a perfect way to spread im-
a b o u t
portant time sensitive material quickly to a mass of
your hos-
people with little effort and no cost to you. Think Am-
pital,
or
ber Alert. Perfect examples are, food/treat recalls,
partici-
sales/promotions you are currently offering at your
pate in a
practice, local pet health concerns, pet health tips,
comment
hot weather alerts, special events in your area or your
thread,
practice and other related topics. You can also talk
respond
about happenings in your practice that are fun and
b a c k .
interesting. Celebrating National Vet Tech week? Have
Keep the
a nurse that just became a CVT? Let the world know
conversa-
what you’re doing, how great your staff is and show
tions go-
them why they should choose you as their veterinarian.
ing! It’s all
a b o u t
engagement!!
Lastly, converting Facebook friends to clients is what
it’s all about. 80% of a social media program should be
used to interact, entertain, and educate your clients
and prospective clients. Key word is prospective cli-
Entertain-
ents. Ensure that those who are currently not bringing
ing
con-
their pets to you see why they should. Don’t be afraid
tent
is
to show case your super star employees, and doctors.
also
im-
Post bios and interesting facts that people can relate
portant