By: Brittany Buccieri - Coral Springs Animal Hospital CSR Manager
Social media is an essential
one particular topic. Be careful not to oversell, or turn
tool to use today in the vet-
your Facebook into a never ending advertisement that
erinary industry. It’s a way for
is constantly pushing services or products. Facebook is
your clinic to reach out to
meant to be fun, interactive and informative.
current and prospective clients in a cost effective, efficient and interactive way.
There are many different
social “networks” out there,
but what network should
you primarily focus on?
I used a
simple
formula
when
I
began
building
the
so-
Personally, I’ve found Facebook to be the most effec-
cial me-
tive and most powerful social media outlet. Currently
d
there are 1.26 billion users connected to Facebook, and
founda-
that number is growing daily. If you really understand
tion for
the platform that Facebook runs on, it’s a very social
Coral
place and the more social you are, the more you are
Springs
recognized. For instance, it doesn’t always matter how
Animal
many friends, fans or “likes” your page has. What really
Hospi-
counts and weighs heavily on your social media pres-
tal.
ence is your content. If you post content that is relevant
teract
and “popular” with others, they will like and share with
4 0 % ,
others in the Facebook community. If you post some-
Inform
thing that interests 10 of your Facebook followers and
2 0 % ,
they “share” that content with their friends, your content
Enter-
is now exposed to potentially hundreds of other users. In
t a i n
order to host a successful Facebook page for your prac-
2 0 % ,
tice you have to post good relevant content and post
a
often. I suggest once per day and at minimum once
Convert
every other day.
2 0 % .
However, there is much more to having a successful Facebook page than posting cute pictures of puppies
and kittens. Formulating a plan of action and sticking to
it is really the key. I recommend formulating your plan at
the end of each month for the following month and
making a calendar of exactly what you will be posting
each day. Ensuring that you don’t get off track and start
posting things that are irrelevant or post too much on
i
a
In-
n
d
Interaction is one of the fundamentals of social media.
Facebook loves interaction, loves sharing content, and
loves conversation. Interaction means engagement;
examples include a caption this contest, posting a funny photo and asking your clients what the caption
should be. Vote on your favorite and post the winner. Or
a Facebook Halloween Costume Contest. Asking your
clients to post pictures of their pets dressed up in their