CopywritingFinal Dec. 2014 | Page 15

situation ADVERTISEMENT CLIENT: PRODUCT: TIME: TITLE: COPYWRITERS: High Tech Pet Power Pet Electronic Pet Door :60 Bruno and Whiskers have done it again KC’s Creative JIM: Hi, I’m Jim and I am an excellent pack leader. I work hard to ensure my pack is fed. SFX: DRY FOOD POURING INTO BOWL JIM: I make breakfast and dinner every night. But, for some reason it isn’t enough. SFX: FOOTSTEPS, DOOR OPEN , EXASPERATED SIGH (3 SECONDS) JIM: Every night I come home, the den is a mess. Is it really too much to keep toilet paper on the roll? I swear, if I step in one more pile of – (12 SECONDS) SFX: SQUISH JIM: Bruno, Whiskers! That was my last pair of work shoes! ANNCR: Sound familiar? You work too hard to stress about pets during the day. High Tech Pet has the solution! JIM: Hmm… Pet proof shoes? ANNCR: Even better! High Tech Pet’s Power Pet Electronic Pet Door will let your pack in and out of the house and prevent messes while you’re away. ANNCR: To order a Power Pet Electronic Pet Door, go to Hi Tech Pet Dot Com. H-I-T-E-C-P-E-T-DOT-COM. sound clip available at: https://soundcloud.com/cnelson601/bruno-and-whiskers-ha ٔ