Radio
client name: High Tech Pet
Radio Selection
According to MRI data, 6-10 a.m. is the most popular time to listen, i.e.
the commute to work. This is the best way to reach our “business person”
and busy bee demographic. According to Inside Tucson Business, K-Hits and
KHTY 107.5 FM are in the top 10 most popular radio morning shows in the
nation. Therefore, we will broadcast radio commercials on both K-Hits and
KHTY 107.5 FM to reach a higher percentage of our target audience.
Strategy Statement
The goal of the ad is to speak directly to the consumer on their commute
to work. We’re targeting “busy bees” and business minded people looking
for no fuss solutions to their fast paced lives. Here we present a no
fuss marketing pitch in a problem -> solution style.
The situation radio advertisement achieves the support statement by
emphasizing the improvements that having the electronic pet door would
provide.
The pitch radio advertisement achieves the objective statement by
highlighting some of the key benefits of the electronic pet door that
mechanic doors do not provide.
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