contentsecurity_cs 03/10/2014 03:06 Page 2
ccording to Tru
Optik, a Big Data
start-up that
‘empowers the…insight
needed better to identify
and monetise audience and
consumer demand,’ more
than $275 billion of digital
content was pirated through
peer-to-peer networks
during the first six months
of 2014.
In the company’s study Digital Media
Unmonetized
Demand and
Peer-to-Peer File
Sharing Report –
better to describe
the missed
opportunity for content owners,
distributors and marketers that
results from audience
engagement on peer-to-peer
networks – Tru Optik introduces
the concept of ‘Unmonetized
Demand’, the consumer demand
and consumption for which
revenue is not currently
captured.
The United States had the
most peer-to-peer users and the
most files downloaded over the
first half of 2014. However,
UltraViolet boosts
movie viewership
viewing on Internet-connected
TVs and Blu-ray players, with
streaming media players and
gaming consoles also
showing growth. A UV user
can stream or download their
purchased movie and TV
shows via the cloud onto their
software in the first half o