cisco_c 03/10/2014 03:06 Page 2
COMPANY CONTRIBUTION
touch devices, Android mobile and tablet
device, gaming consoles, IP set-top boxes
and connected TVs. VideoGuard multiDRM supports third-party DRM protocols
with integrated user and device
authentication services, so a provider has
full control over content distribution and
consumption by managing business rules,
workflow and policies to comply with
rights and content agreements.
Probably the most difficult content to
protect outside a managed network is live
events, with the classic being premium
sports. “VideoGuard multi-DRM takes the
DRM access outside the device itself. And
as we demonstrated at IBC, we have
developed Streaming Piracy Prevention
that stops restreaming piracy in real time,
and when you add on VideoGuard
CA/DRM monitoring services our Global
Operational Security team monitors and
gathers critical intelligence to help local
law enforcement agencies shut down any
illegal content redistributors,” explains
Wachtfogel.
He says you can’t really protect
and DVRs is preferred. With VideoGuard
multi-DRM, the subscriber experience,
though, is seamless. This is ensured with
built-in Adaptive Bit Rate technology so
VideoGuard multi-DRM matches video
quality to the viewer’s available
bandwidth.
The provider’s service becomes
available to a range of devices including
PCs and Macs, iPad, iPhone, and iPod
international events that have multiple
open sources such as the Olympics, but
VideoGuard’s focus is on protecting live
local or specialised high value content,
“like the Indian Premier League cricket in
India. We have software deployed in STBs
that identifies if they are being used for
illegal streaming. This means a provider
can protect their revenue and protect their
credibility with high value rights holders.”
In terms of the near future, VideoGuard
multi-DRM is ready and able to handle 4K
UHD, which Ben-Simon and Wachtfogel
VideoGuard reaches 40
million homes in India
Cisco revealed in May that it
reaches more than 40m digital
homes across India with its
VideoGuard conditional access
and digital rights management
solutions. Using the industry
estimated average of five people
per household, Cisco is now
enabling a rich and advanced TV
experience for more than 200m
viewers in India.
The milestone reinforces Cisco's
market leadership in the estimated
72m digital pay-TV homes in India.
The VideoGuard CA and DRM
technology ensures critical
protection of premium content with
a zero piracy track record. A strong
team of engineers working at the
Research and Development Centre
in Bangalore is dedicated to the
technology needs of leading satellite
and cable service providers in India
and worldwide.
agree is an opportunity for broadcasters to
upgrade security, and, “everyone is aware
of MovieLabs attempts to do that with the
specification for next generation video.
The problem comes when the desire to
protect content comes up against the wish
for it to reach the widest possible
audience. That is why effective, flexible
DRM is essential,” says Wachtfogel.
Cisco commits to the Cloud
Earlier this year, Cisco
introduced its concept of
the InterCloud, a federated
partnership of private and
public clouds. It described
it as a an opportunity to
share risk with customers,
resellers and service
providers with a network
of clouds that can be
leveraged to help service
providers bring new
services to market more
quickly.
Cisco says InterCloud will
be the world’s first truly
open, hybrid cloud built
upon industry-leading Cisco
cloud technologies and
leveraging OpenStack for its
open standards-based
global infrastructure. It will
be a cloud truly built for the
Internet of Everything,
capable of scaling to
billions of connections, and
trillions of events, all
supported by real-time
analytics to help customers
get the insights they need
from the connections of
people, processes, data and
things, as they happen.
Businesses in the
network aim to bridge the
gap between public and
private cloud computing
and will share cloud
infrastructure the same way
mobile telecommunications
companies have roaming
agreeme