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COMPANY CONTRIBUTION
solutions. While yesterday’s legacy systems
tended to have large, proprietary hardware
components — making it complex and
cumbersome to integrate multiple solutions
— software- and IP-based components can
better support a cloud-based approach that
relies on virtual resources.
Such an approach eliminates the need
for network components to be deployed
within close physical proximity of one other.
These cloud-based components can be
integrated with other encoding resources or
content sources and controlled from a
(virtual) subscriber management system
anywhere in the world.
The resulting virtual solution is easily
applicable to a real live system with
seamless integration points, and an
optimised workflow. In addition, virtually
configuring the system typically facilitates a
much shorter deployment time, and results
in a more scalable, elastic system.
Step #3: Employ flexible, physical or
virtual configurations of network
components to help support – and
optimise – cloud system integrations.
Managing the interplay between multiple
digital rights management (DRM) systems
has long been asserted as one of the most
significant barriers to successfully deploying
a multi-network, multiscreen delivery
environment. In fact, DRM systems in
general are often regarded as presenting
many challenges for large-scale media
distribution, leading some to suggest that
the approach in general may be
counterproductive. Interoperability, in
particular, has been a difficult technical
problem when dealing with a set of
technologies that are, in general, highly
proprietary in nature and kept closely
guarded as an additional layer of security.
Leveraging an open DRM scheme, such
as the ISO/IEC standard MPEG-DASH for
Dynamic Adaptive Streaming over HTTP,
promises to ease the process of addressing
the unique requirements of different device
types, giving them the potential to open up
the universe of multi-network, multiscreen
delivery and greatly accelerate the growth of
new revenue streams based on this
paradigm.
Step #4: Choose a revenue security
solution that supports a standardised
DRM scheme.
Personalisation is also proving to be an
important part of a successful multi-screen
strategy, as well as an attractive option for
operators seeking to differentiate
themselves from their competitors. Many
operators are working diligently to
synchronise preferences such as bookmarks,
social media links and other content
preferences across all the screen types that
they support. Again, personalisation of the
service experience across devices depends
fundamentally on data gathered from an
integrated instrumentation approach. When
the two approaches are married effectively,
overall service personalisation can
substantially improve the experience for the
subscriber as it allows them to seamlessly
move between network and devices while
still having access to their customised
preferences – and helping the service as a
whole adapt to their tastes.
This sophisticated personalisation also
enables operators to put more intelligence
into the network. Monitoring a