digitalpiracy_digital piracy 30/09/2013 07:13 Page 2
Minority responsible for most
online infringement
K comms regulator
Ofcom has revealed
research conducted
by Kantar Media designed to
improve understanding of
consumers’ behaviour and
attitudes towards lawful and
unlawful access of copyright
material using the Internet. A
core finding is that a
small proportion of
infringers account for
the large majority of
infringements. The
primary objective was
to gather data and
generate insights that
could be used to assist
policy making related
to online copyright
enforcement.
The research demonstrated the clear demand
for online access to copyright
material, with well over half (58%)
of Internet users downloading or
streaming at least one item of content during th ?????!????)?????????????????????????????=????????????????????)%????????????????????????)???????????????????????????)??????????????????????(????????????????????????????)???????%???????????????????????????????????????????????)?????????????????????????????)???????????????QX?????????)???????????)??????????=?????????????)???????????????????????????()T()U,?5A????????) ???????????????)???????)??????????aM???????????)??????????????d???????)U,??????????e?????)???????
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