digitalpiracy_digital piracy 30/09/2013 07:13 Page 1
EUROMEDIA
®
CONTENT SECURITY SPECIAL
oogle has released a
report - How Google
Fights Piracy –
which covers the programmes, policies, and technologies it has put in place to
combat piracy online.
Writing in the Google Public
Policy Blog, Fred von Lohmann,
legal director, copyright, notes
that more music, video, text and
software is being created on the
Internet by more people in more
places than ever before. “Every
kind of creative endeavour, both
amateur and professional, is being
transformed by the new opportunities and lower costs made possible by digital tools and online distribution. But copyright infringement remains a problem online,
and Google is working hard to
tackle it,” he says.
Among the report’s highlights:
G
l Better Legal Alternatives:
The best way to fight piracy is
BT Sport joins FACT in
copyright protection
move
BT Sport has become a member of UK content protection
organisation, the Federation
Against Copyright Theft,
which has members from
across the film, broadcast and
technology sectors.
FACT will be working with
the newly-launched sports
service to protect the investment made in a broad portfolio of rights, including
Barclays Premier League
football and Aviva Premiership
rugby, by preventing, detect-
with better,
convenient,
legal alternatives. On
YouTube and
Play, Google is
committed to
creating those
compelling
alternatives for
users. Each
time a music
fan chooses
YouTube or
Play over an unauthorised
source, for example, it’s a victory against piracy. And thousands of copyright owners now
use Content ID on YouTube to
elect to monetise user-generated content on YouTube, rather
than take it down, resulting in
hundreds of millions of dollars
in royalties from Google each
year.
l Follow the Money: When it
ing and deterring infringements.
Kieron Sharp, FACT director general said: “I am very
pleased that BT Sport has
joined FACT and I look forward to a productive working
partnership. FACT’s skills in
intelligence gathering and
effective enforcement actions
have delivered excellent
results for existing members
and are helping to protect the
jobs of hundreds of thousands of people working in
the UK’s creative industries.”
Bruce Cuthbert, director
commercial customers, BT
Sport said: “We are delighted
to be working with FACT who
have a wealth of experience
in content protection. We
also look forward to working
AUTUMN 2013
comes to rogue
sites that specialise in online
piracy, other antipiracy strategies
will have limited
effect so long as
there is money to
be made by their
operators. As a
global leader in
online advertising, Google is
committed to
rooting out and ejecting rogue
sites from our advertising services, to ensure that they are
not being misused to fund
these sites. In 2012, we disabled ad serving to more than
46,000 sites for violating our
copyright policies, the vast
majority detected through our
proactive efforts. We are also
working with other leaders in
the industry to craft best pracwith FACT on future innovations to help to protect the
investment BT Sport has
made; this is something
which is extremely important
to us, as well as our
customers.”
Illegal cable STB horde
seized in Singapore
Hundreds of illegal STBs at a
storage facility in Singapore
have been seized during a
police raid.
A statement by cable TV
operator StarHub said it had
been tracking a syndicate that
was distributing sales flyers
for the sale of illegal STBs
that claim to be able to
unscramble StarHub TV
tices aimed at raising standards across the entire online
advertising industry.
l Removing Infringing Results
from Search: When it comes to
Search, Google is a leader in
addressing the concerns of
copyright owners, responding
to more copyright removal
notices, and faster, than ever
before. During 2012, copyright
owners and their agents sent
us removal notices for more
than 57 million web pages. Our
turnaround time on those
notices was, on average, less
than 6 hours. That’s faster
than we managed in 2011,
despite a 15-fold increase in
the volume of requests.
“Hundreds of Google employees work on the problem of piracy
online, and we will continue to
work with copyright owners to
focus our energies on combating
the problem,” he concludes.
content since early 2013.
After months of investigation, the importer of these
boxes was identified and
StarHub will follow up with
criminal prosecution against
the illegal importer.
“StarHub takes a very
serious view of content piracy
and the sale of illegal boxes.
As these illegal boxes are not
made available through
StarHub, consumers who
purchase these decoders are
doing so at their own risk,”
said Jeannie Ong, chief marketing officer. “We strongly
encourage consumers not to
purchase these illegal set-top
boxes. We will continue to
employ both legal and technological means to safeguard
our content.”