Consumer Snapshot Volume X Executive Summary - Consumer Snapshot Vol. X | Page 4

Reopening Nervousness
Following the pandemic, consumers will likely exercise a great deal of caution as they re-enter
public spaces, especially those where practicing social distancing may be a challenge. 38
percent of respondents said they would feel very nervous about taking a flight, for example (a
number that may affect guests’ eagerness to visit resort or hotel spas in the short term), while 30
percent reported feeling that way about attending a work-related conference or convention.
A quarter of consumers surveyed said that a spa visit would make them feel very nervous, which
is essentially on par with visiting a shopping mall (27%), getting a nail service (25%) and eating
at a restaurant (25%). The key factors in these figures seem to be the typical crowd size in each
space and the degree of control the respondents would have regarding their proximity to others.
Airports and conventions tend to feature large crowds of people packed tightly together, which
would make social distancing more difficult. And though malls, restaurants and spas can be
crowded, they can much more easily take steps to allow guests to practice social distancing.
Spas should be mindful of these concerns as they reopen. Guests are likely to be most nervous
in communal spaces such as locker rooms, lounges and wet areas. Those areas may need to be
temporarily closed or adapted during the initial reopening phase to alleviate some of those guest
concerns.
ISPA CONSUMER SNAPSHOT
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VOL. X EXECUTIVE SUMMARY