Consumer Snapshot Volume X Executive Summary - Consumer Snapshot Vol. X | Page 3

Key Insights for Spas
The end of the pandemic won’t mean an end to nervousness among spa-goers.
Even when restrictions are lifted, consumers will likely still have some reservations
about returning to public spaces, especially in situations where they have less
control over their interactions with others. Notably, this caution was not confined to
a particular age group.
Spa-goers say they will return, but spas will need to take steps to make them feel
safe. Consumers are likely to pay close attention to and be influenced by spas’
enhanced sanitation and hygiene efforts. Spas will need to adjust their practices
to satisfy consumer concerns and clarify for guests how the spa-going experience
will be different (i.e. what measures are being taken to protect guests, what a
“socially-distanced” spa will be like, etc.). Consumer expectations, then, will likely
drive spas’ decision making in these areas.
During the isolation period, DIY wellness has become a larger part of spa-goers’
lives. Given the nervousness many consumers may have about entering public
places following the pandemic, spas will likely need to reemphasize the value of
professional treatments and build the spa experience back into guests’ lives while
navigating a general climate of worry.
ISPA CONSUMER SNAPSHOT
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VOL. X EXECUTIVE SUMMARY