Consumer Snapshot Volume X Executive Summary - Consumer Snapshot Vol. X | Page 2

Executive Overview
The ISPA Foundation commissioned PwC to conduct a survey program to provide key consumer
insights relevant to the spa industry in the United States. The Consumer Snapshot Initiative
generates invaluable quantitative data for the spa industry on the real-life attitudes and opinions
of a sample of the population at a specific point in time. This tenth edition of the Consumer
Snapshot Initiative focuses specifically on the COVID-19 pandemic and its effects on consumer
attitudes toward spa visits and treatments, as well as their expectations for and concerns about
returning to “normal life” after the pandemic.
75 percent of the survey’s respondents are spa-goers (defined as people who have visited a
spa in the last 12 months) and 25 percent are non-spa-goers (defined as those who have not
visited a spa in more than 12 months). The results offer a number of insights into the feelings
and expectations of both groups. Among those insights are consumers’ anticipated priorities
following the reopening of businesses and the easing of travel and social distancing restrictions,
their relative nervousness about entering public spaces following the pandemic and how their
wellness habits have evolved during isolation.
In order to obtain a reliable snapshot from the industry’s consumers, the survey gathered
insights from a broadly representative section of the U.S. population.
ISPA CONSUMER SNAPSHOT
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VOL. X EXECUTIVE SUMMARY