Conservation Outreach Manual Campaign Manual FINAL | Page 5

Media, continued
Working with Key Influencers
One of the best strategies of campaigning is to get popular and trusted
individuals to deliver your message instead of you and your team. People
are accustomed to hearing conservation messages from scientists and
NGOs, but these same messages will be memorable and far-reaching if
you use respected public figures, such as popular artists.
Social Media Advice
Don't create a social media channel, such as a Facebook page, unless
you have an audience that is active on social media, staff with specific
responsibility to maintain the page, and content planned for
at least a month in advance. It is better to have no page than a poorly
maintained page.
TIPS: Social Media
• Always use engaging images for every post.
People enjoy behind the scenes images –
show them your team at work, the community
enjoying the environment, and of course
breathtaking nature images.
• Create a calendar and always have extra posts
ready. Mark down important dates, such as
launches, environmental days, and events.
• Write with personality. Social media can be
more casual and people like to feel connected
with your organization
• Aim for posting 1-2 times per week.
• Limit how often you ask your audience for
donations or likes
FACE OF GRENADA
To promote awareness about marine managed areas,
the Grenada Fisheries Division partnered with Face of
Grenada, a fashion-meets-activism contest. The models
had fashion shoots in Grenada’s Marine Protected Areas,
used marine-inspired makeup and pitched projects such
as the marketing of invasive lion fish products. This
unique partnership helped the campaign team spread
their message to fashion and beauty audiences that
might not hear about conservation otherwise.
Face of Grenada 2015 winner Tiffany Evans. © Yuri Marryshow
Conservation Outreach Manual - Page 5