Conservation Outreach Manual Campaign Manual FINAL | Page 12

Designing Surveys
S
• Keep questionnaires as short as possible. Less
than 5-10 minutes.
• Use GoogleForms to create free, simple online
surveys. Online surveys are quick and easy
for some audiences, but other audiences will
require and appreciate in-person surveys.
70
60
urveys are the primary way to collect data on
communications preferences and impact, but
should be used sparingly since many communities are
tired of too many surveys.
50
40
30
20
10
0
Not Knowledgable
Moderately Knowledgable
Extremely Knowledgable
Persons perception on their knowledge on Marine Protected Areas
Person's perception on their knowledge on Marine Protected
Areas in Grenada after participating in the Marine Protected Areas
Awareness Month Launch, May 2015
© Grenada Marine Protected Areas Network
TIPS: Writing Survey Questions
• Only ask one question at a time
NO - Did you attend a workshop and did you learn something?
YES – 1. Did you attend a workshop?
2. If yes, which of the following concepts did you learn?
[provide options]
• Avoid leading-questions, or questions that persuade the participant to answer a certain way.
NO - Do you practice unsustainable fishing practices?
YES - Which of the following fishing methods do you use? [provide options]
• Use multiple choice rather than open-answer questionnaires to reduce your work analyzing the data afterword.
NO - Why do you think that coral reefs are important?
YES - Are coral reefs important for the economy YES/NO
YES - Are coral reefs important for food security YES/NO
YES - Are coral reefs important for tourism YES/NO
Conservation Outreach Manual - Page 12