Conservation Outreach Manual Campaign Manual FINAL | Page 11

Measuring Impact
E
valuating your communications activities will help you determine if you
were successful, how your audience responds to certain messages, and
what to try in the future. Measuring impact involves collecting data and
should be considered in your workplan before implementation
begins, especially if you want to survey the audience before
and afteryour campaign.
How many people
Changes through community awareness may be gradual, but
are important nonetheless. The most critical results you will
record are changes in peoples’ hearts and minds, and not
necessarily measurable impacts in the environment.
Questions to Consider:
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