By 2018, more than 50% of organizations will
redirect their investments to customer experience
innovations, according to SuperOffice.
Rethinking the
Competition
The business world can be full of disruption—
and competition. Competition presents a challenge
and may drive a shift in business as usual.
A company’s ability to embrace and value competition
ultimately determines its long- and short-term successes.
While ignoring the competition brings its own problems,
many companies overreact to competition, seeing it as a
serious threat and throwi