FROM THE CEO
W
hat sets a leader apart is perspective . The most strategic and effective leaders have the ability to see the bigger picture and , critically , have the confidence to act on what they
Jack L . Kopnisky see . Not only must President & CEO leaders have a Sterling National Bank clear view of their organization from the top down , but they must also possess a keen insight into the competitive landscape around them . And in this time of enormous social change , even the most stalwart businesses need to consider reassessing corporate strategy . Sterling is a perfect example — we just completed the acquisition of Advantage Funding Management Co ., Inc ., strengthening our equipment finance services available to our customers . We are excited to welcome Advantage Funding ’ s team and clients to the Sterling family . In this issue of Connect , you ’ ll learn how to reassess corporate strategies that may have gone stale by examining your organization ’ s strengths , weaknesses , opportunities , and threats ( Page 12 ). Next , you ’ ll read about how to bolster your corporate strategy by incorporating both environmental and financial sustainability at every level ( Page 15 ). You ’ ll meet Kim Paulicelli , owner of a Long Island HVAC company , who adapted to an unstable economy using a diverse portfolio and agile strategy ( Page 9 ). Finally , you ’ ll hear how Steven Kelley of Ellenville Regional Hospital harnessed data-driven research methodologies to shorten ER wait times and reduce opiate addiction ( Page 20 ). Also in this issue , we ’ re introducing three digital-exclusive articles only available on connect . snb . com , so keep an eye out for links to these exclusives throughout the magazine . As always , thanks for reading .
Sincerely ,
MAKING ENDS MEET
Payroll Finance Solutions for Staffing Companies
Sterling National Bank has the resources needed to help grow staffing companies of any size , from asset-based lines of credit to payroll processing . The Client Service Team in our Payroll Finance Division has over 35 years of experience in the staffing industry , and unlike some of our competitors , Sterling does not own any staffing companies or other businesses that could potentially compete against you . We ’ re here to assist with all aspects of your company ’ s operation .
Welcome to the Oasis Sterling offers its clients access to our proprietary payroll finance office system , Oasis . Oasis is a web-based software that is available anywhere on all devices , with cloud hosting in our secure data centers . Oasis helps staffing companies :
ÎÎAdvance money for payroll based on receivables
ÎÎStore employee information securely
ÎÎMatch qualified employees with open job orders
ÎÎManage job orders , time cards , invoices , payroll , and more , all electronically
ÎÎFile all federal , state , and local taxes
ÎÎCut payroll checks and invoice clients
ÎÎCreate detailed management reporting
Sterling National Bank is the leading provider of financing and administrative services for staffing and IT consulting firms nationwide . To contact a payroll finance expert , visit connect . snb . com / payroll or call ( 855 ) 876-8940 . 4 SNB . COM // CONNECT STRATEGY SPRING 2018 // RANKED ONE OF FORBES ' BEST BANKS OF 2018